Hi Jonathan, and thanks so much for commenting.
Your sentiment is certainly echoed by many in the industry. You can see in this analysis of one UK site, they are blocking users from accessing content if they detect ad blocking software. We note this issue and more in our recent Ecommerce Digest.
]]>Thanks so much for the comment. Your strategy for managing ad blocking technology sounds quite innovative. When you adopted the banner ad strategy, did you see a major change in your advertising revenue?
]]>Really, the bad guys are the Ad sales teams, who pocket most of the profits, which in turn has lead website owners to find more invasive ways to get ads to the consumer. Hell, I use ad blocking software, uBlock Origin and Ghostery, both. Way too many ads on some of those sites (but I do unblock those whom I cannot support otherwise, and deserve the ad revenue for providing a good service).
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