Sabih,

Very true, nothing is ever as simple as an infographic would have us believe. And yes, collecting good data from the market is time consuming. Many companies are working with marketing automation solutions that help to streamline the effort. For some, it’s important enough to dedicate an employee full-time to the effort — even a team, depending on the size of the enterprise. You might find this post is a good place to start: http://www.clvrbrdg.com/corporate/a-beginners-guide-to-marketing-automation/.

Thanks so much for your comment!

Nick,

For me, yes it does work but you know, it is way too time-consuming, for me, it is.

But even the best content (backed by data) sometimes fail to deliver. The equation isn’t really simple.

Thanks Sabih,

Great to hear from you. Have you had any success employing data analysis in your content generation efforts?

Heh, good to know I’m not the only one (by a long shot!).

Great graphic, by the way 🙂

Hi David,

I agree, it seems like log-in-by-Facebook is everywhere, but that’s just one use of an API. Google, YouTube and Flickr – they use APIs for multiple purposes. I admit, I’m surprised Twitter is so far ahead of Facebook, as it seems they would have similar uses.

Do you use any APIs in your business?

Maria, thanks for the spirited response!

What does providing real value look like in your business?

And good riddance, I say. Provide value or die.

Hi Burc.

Thanks for that comment. Monitoring pricing is definitely a key differentiator when it comes to holiday online sales. In fact, I was just reading this article about the necessity of keeping pace with competitor pricing.