Comments on: Display International Pricing the Right Way

By: Elan Sherbill

Elan Sherbill — Wed, 01 Oct 2014 14:28:55 +0000

In reply to Andrew.

Hi Andrew,
The IDC MarketScape: Worldwide Digital Commerce Applications 2014 Vendor Assessment evaluates 13 digital commerce vendors in 14 areas, assessing their strengths and challenges in areas like product functionality. It’s a great place to start looking at different features from shopping cart providers.

Just follow this link for more information:
http://bks.to/idcrprt

By: Andrew

Andrew — Tue, 30 Sep 2014 02:05:54 +0000

Thank you for the article. Do you know a shopping cart that shows currencies based on the visitors IP?

By: Craig Vodnik

Craig Vodnik — Thu, 03 Mar 2011 19:08:56 +0000

In reply to Jamison Shelton.

Thanks for the comment, Jamie. I agree about technology not taking precedence over the customer’s preferences. Using the customer’s browser settings for language and country should certainly factor into the decision about what price to show the customer, but give the customer the option to convert the price into their preferred currency or to change the language that is defaulted.

cheers,

craig.

By: Jamison Shelton

Jamison Shelton — Thu, 03 Mar 2011 16:39:04 +0000

Great article. One additional point that I would add regarding the IP-detection is that there will be a significant number of customers visiting your country-specific domains (this is common .COM phenomenon)from outside of that country, that are expecting to purchase in the website’s local currency. While “funneling” your customers based on their IP is a very useful tool, it is essential that you customer has an easy (and obvious) option to make the final country/currency selection. Technology should never take precedence over your customer’s preferences.