Comments on: Ecommerce Eye Candy Rises http://www.clvrbrdg.com/corporate/e-commerce-eye-candy-rises/ Fri, 03 Jun 2016 18:22:16 +0000 hourly 1 https://wordpress.org/?v=5.5 By: Clint Wilson http://www.clvrbrdg.com/corporate/e-commerce-eye-candy-rises/#comment-143 Wed, 01 Aug 2012 18:54:14 +0000 http://blog.cleverbridge.com/?p=6678#comment-143 Thanks Elan and as life changes so must business. In this case instantly is the case so I wonder if it was pulled.

Even my daughter didn’t want to see the movie after the news. When I said that is no reason, she said, “but it is so dark in there..” I said let’s go to the beach then:)

~Clint
@cazoomi

]]> By: Elan Sherbill http://www.clvrbrdg.com/corporate/e-commerce-eye-candy-rises/#comment-142 Wed, 01 Aug 2012 18:28:57 +0000 http://blog.cleverbridge.com/?p=6678#comment-142 In reply to Clint Wilson.

Thanks Clint.

The Kaspersky campaign is still running and their retargeting ads are still following me while I surf the web.

The truth is, following the Aurora tragedy, my feelings about the ads went from a giddy excitement to slight discomfort and I wonder if others had similar reactions that affected their perception of the ad.

]]> By: Clint Wilson http://www.clvrbrdg.com/corporate/e-commerce-eye-candy-rises/#comment-141 Wed, 01 Aug 2012 14:52:05 +0000 http://blog.cleverbridge.com/?p=6678#comment-141 Great read Elan and I wonder on, “Suffice to say, this is a well planned campaign.” yet was it profitable?

~Clint
@cazoomi

]]> By: Elan Sherbill http://www.clvrbrdg.com/corporate/e-commerce-eye-candy-rises/#comment-140 Sun, 22 Jul 2012 21:51:14 +0000 http://blog.cleverbridge.com/?p=6678#comment-140 In reply to Oliver Breme.

Hi Oliver. Thanks for the comment. I know that in the music industry songwriters and performers are paid sales royalties, mechanical royalties, performance royalties, sync fees, etc., but what kind of royalties do you think Warner Bros. is earning here? And what about the fact that Warner Bros. is benefiting from Kaspersky’s advertising its movie? Doesn’t Kaspersky deserve compensation here? What are your thoughts?

]]> By: Oliver Breme http://www.clvrbrdg.com/corporate/e-commerce-eye-candy-rises/#comment-139 Fri, 20 Jul 2012 19:47:49 +0000 http://blog.cleverbridge.com/?p=6678#comment-139 Interesting article – one element that would also be interesting to know in connection with assessing the success of this campaign would be the royalties Kaspersky has to pay to the respective right holders in order use the Batman IP for this campaign, which are likely to be substantial

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