Comments on: Ecommerce Eye Candy – Shopping Cart Abandonment Rate Statistics [Infographic]

By: Shopping Cart Abandonment: Why? (Infographic) | Pay by Shopping

Shopping Cart Abandonment: Why? (Infographic) | Pay by Shopping — Tue, 11 Jun 2013 15:35:09 +0000

[…] infographic from invesp tackles these questions. So for example, 72% of organic online traffic comes from […]

By: Sterling green

Sterling green — Tue, 26 Mar 2013 15:29:38 +0000

Hi Elan,

First of all, great infographic, its going in my library. I stumbled onto your article via Google search and wanted to ask you a question. I am trying to find data about cart abandonment/bounce rate when people are forced to switch between URL’s aka different websites during a checkout process. It’s clear that it is important to consider when looking at the difference of PayPal Pro and standard or even Facebook keeping you on their site even when searching through Bing. I am curious if you had any solid data on the question. Thank you for your assistance.

Sterling Green

By: Elan Sherbill

Elan Sherbill — Mon, 05 Nov 2012 15:09:45 +0000

In reply to Andrew Youderian. Andrew, Firstly, thanks for the love. Secondly, the thing to remember about the AOL conversion rate is that while it's converting 1% better than Google, it brings in 69% less traffic. If you want to learn more about the variable nature of conversion rates, check out our post, "Conversion Rates: A False Sense Of Security?"

By: Andrew Youderian

Andrew Youderian — Sun, 04 Nov 2012 00:43:01 +0000

Fantastic info graphic chocked full of interesting stats for an eCommerce nerd like myself! I find it interesting that AOL traffic converts at such a higher rate (50% higher!) than traffic from Google. It’s also really interesting to convert the abandonment and conversion rates against my own stores.

Thanks for the enlightening post! Might be time for further investment in checkout optimization….