Comments on: Ecommerce Eye Candy – The Changing Role of Email Marketing [Infographic] http://www.clvrbrdg.com/corporate/e-commerce-eye-candy-the-changing-role-of-email-marketing-infographic/ Tue, 23 Aug 2016 19:02:55 +0000 hourly 1 https://wordpress.org/?v=5.5 By: Elan Sherbill http://www.clvrbrdg.com/corporate/e-commerce-eye-candy-the-changing-role-of-email-marketing-infographic/#comment-148 Wed, 19 Sep 2012 19:26:24 +0000 http://blog.cleverbridge.com/?p=7029#comment-148 In reply to Alden Jones.

Hi Alden,

Thanks for your comment. Sending email blasts without first defining objectives definitely sounds like an exercise in futility.

If you first define your goals, whether you’re trying to convert leads for the first time, or making sure those who have converted stay loyal, you’ll have a much easier time crafting content.

Just don’t forget to segment your list!

]]> By: Alden Jones http://www.clvrbrdg.com/corporate/e-commerce-eye-candy-the-changing-role-of-email-marketing-infographic/#comment-147 Mon, 17 Sep 2012 06:04:28 +0000 http://blog.cleverbridge.com/?p=7029#comment-147 The goals of B2B email marketing campaigns really depend upon a certain business’s objectives. Of course, high sources of sales would be the very first thing to consider, but relationship marketing can also be at hand. Emails are a form of communication and it is just right to build a good rapport using this. It’s very cost-effective!

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