Hi Justin,
I’m glad you liked the post! You have a great point about placing the call to action prominently above the fold and not wasting real estate on over-sized logos. I think many people are still in the “one template fits all” mentality. Also, backing up the call to action in text and an alt tag instead of just an image will improve viewer-ship on a variety of mobile phone platforms. That way you don’t accidentally isolate Blackberry users from Android users by mistake. Thanks for contributing, Justin!

Great stuff here, and any use of hullabaloo deserves some attention.

I particularly like your focus on how people read their emails. With the rise in mobile reads, it is important that email designs stay within mobile dimensions. What was once best practices for email designs on desktop or web clients, are altered on mobile emails, e.g., Have a clear CTA in the top left region because if your email is too large for a mobile device the top left is shown first.

Happy new year!