Comments on: Improving Email Subject Lines with Glyphs http://www.clvrbrdg.com/corporate/improving-email-subject-lines-with-glyphs/ Fri, 03 Jun 2016 18:12:36 +0000 hourly 1 https://wordpress.org/?v=5.5 By: Matt Train http://www.clvrbrdg.com/corporate/improving-email-subject-lines-with-glyphs/#comment-189 Fri, 07 Jun 2013 19:57:30 +0000 http://blog.cleverbridge.com/?p=11072#comment-189 Hi Davide!

As of this writing, I am not aware of any serious deliverability issues that target glyphs, as they are usually included in text formats on a computer (WingDings, etc). If you use them sparingly (say, 1 symbol in the subject line) and follow subject line best practices, there is clear uptick in opens and clicks.

The clear message here is caution and moderation.

Hope that helps!

]]> By: Davide DeVellis http://www.clvrbrdg.com/corporate/improving-email-subject-lines-with-glyphs/#comment-188 Fri, 07 Jun 2013 15:41:54 +0000 http://blog.cleverbridge.com/?p=11072#comment-188 Hi Matt –

How so spam filters deal with glyphs? I know that excessive capitalization, certain words and even formatting are big no nos when it comes to subject and even content. I would have thought glyphs would definitely be a cause for concern.

Cheers,

DDV

]]>