Comments on: Standout Checkouts for 2016, Part 1: Democrats http://www.clvrbrdg.com/corporate/standout-checkouts-for-2016-part-1-democrats/ Fri, 03 Jun 2016 16:26:12 +0000 hourly 1 https://wordpress.org/?v=5.5 By: Elan Sherbill http://www.clvrbrdg.com/corporate/standout-checkouts-for-2016-part-1-democrats/#comment-30359 Mon, 20 Jul 2015 13:53:23 +0000 http://www.clvrbrdg.com/corporate/?p=17303#comment-30359 In reply to Craig Vodnik.

Great point Craig. When it comes to messaging, I agree that Hillary outshines Bernie.

You can even see this in the CTAs for their respective email sign-up. Hillary’s reads ‘Count me in’ and Bernie’s is ‘Join us’. I can’t recall ever seeing a CTA that says Count me in, and to me, that is also a more persuasive message.

As for the Republican candidates, I’ll give you a clue: Both have fathers who ran for president.

]]> By: Craig Vodnik http://www.clvrbrdg.com/corporate/standout-checkouts-for-2016-part-1-democrats/#comment-29964 Sat, 18 Jul 2015 17:42:38 +0000 http://www.clvrbrdg.com/corporate/?p=17303#comment-29964 Great write-up, Elan.

One additional thing that I’d like to point out is how Hillary’s campaign plays on people’s emotions:

“Be a founding supporter of Hillary 2016”

This is a powerful implied value for the potential donor and likely converts additional people who might otherwise have second thoughts.

On the other hand, Bernie Sanders’ already has the “Stand with Bernie” tagline, but there is no “in the heat of the moment” additional emotional pull. It’s a missed opportunity.

Looking forward to the Republican site reviews and to see who makes your list of two. Any hints for us readers?

craig.

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