Your last point is a good one “used car salesman” and it took us about 2 years to overcome that hurdle on the LinkedIn network as we had our teams build up the trust among those SaaS vendors and SaaS buyers.

Our spec&select business is what was born out of that built up trust and serves us well today.

I will check out Camfrog as it seems like a cool idea & network.

~Clint

Hi Clint,

Thanks for your thoughts. Any network of people is the foundation of a social network so the question is how will companies who don’t own that social network leverage the inherent trust that is built up over time?

Camfrog has a network of video chat people and they successfully launched virtual gifts into their network. Much like in Facebook, these products have become very popular and Camfrog is monetizing on their network.

I’m very interested to see how other companies will be able to monetize the LinkedIn network because business relationships have a higher threshold to overcome due to the proverbial used car salesman.

cheers,

craig.

Great read and our group is doing this for the SaaS implementation, integration and support biz. I love your point about “The trust factor of those friend recommendations goes way up. This is already reality.”

This is a reality as well for Cazoomi as we are seeing this in our consultant Network since building upon our LinkedIn TrustCentral concept a year ago this month in Cazoomi.

When members come to us they see a list of LinkedIn profiles matched to their project needs which are connected to others they might know or have worked with and our TRUST factor goes way up.

(It helps that our network of consultants has completed 1000s of projects too.)

Our group is now taking the platform you founded and creating some exciting things this year to extend to our ecosystem so would love your input as well on our marketing of it.

~Clint
@cazoomi