Automatically recover up to 65% of declined customer payments

Some churn due to outdated credit card details is inevitable. But with a smart, strategic, multi-step approach to processing renewals, you can keep churn low so it never interferes with your bottom line.

Our comprehensive set of Revenue Retention Tools gives you control over your retention strategy and enables maximum payment acceptance and renewal rates. We’re continuously enhancing our Revenue Retention Tools with new functionality that offers more opportunities to recover revenue, while providing the best customer renewal experience.

Our Full-Service Approach to Revenue Retention

  • Account Updater automatically updates outdated credit card information when a recurring transaction fails

  • Expiration Date Checker extends the expiration date using rules determined by you

  • Retry Logic retries a declined renewal after a period of time defined by you

  • Dynamic Transaction Routing directs a declined payment to another acquirer network for an instant reattempt

  • Winback Campaigns & notifications encourage lapsed customer to reactivate their subscriptions

The Value of Revenue Retention for Your Business

  • Maximize renewals and recurring revenue streams

  • Quickly and seamlessly update customer credit card details whenever they change

  • Prevent service interruptions, increasing customer satisfaction

  • Decrease customer service costs dedicated to manually updating card details and collecting payments

  • Reduce negative customer experiences caused by declined transactions

Client Case Study:

Maximizing Subscription Renewals

Client Challenge

After transitioning from perpetual licensing to a subscription model, our client – a leading anti-malware and internet security software provider – noted that credit card declines were negatively impacting their renewal rate. Customers were signing up for subscriptions; however, not many were renewing. They came to us for a solution that would minimize churn in their new subscription billing environment.

cleverbridge Solution

We proposed that our client leverage an integrated marketing campaign to notify subscribers of upcoming renewals, collect updated credit card information and process recurring payments. All of our revenue retention tools are utilized in this multi-tiered approach.

By using our Revenue Retention Tools and reaching out to customers in a timely manner, this client was able to achieve a renewal rate of 68%.

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