Elevate your communications with a custom email marketing program.
Email marketing is proven to create new revenue opportunities and nurture long-term customer relationships. But effective email programs take a lot of work — and what works for one business may not be what works for yours.
Our email marketing experts take you through a full discovery process and then deliver a program with the exact level of management you need. From building campaigns to testing, tracking and delivering in-depth performance insights, we help you engage customers and increase revenue.
Our Full-Service Approach to Email Marketing
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Creating responsive email templates with content, subject lines and images
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Automating transactional, triggered and promotional email sends
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Regularly monitoring and improving deliverability to maximize ROI
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Optimizing email campaign performance with quarterly evaluations
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Delivering detailed weekly and monthly campaign progress reports
Why cleverbridge Email Marketing?
- Fully integrate your email program with our subscription billing platform for more effective marketing based on customer data and behavior
- Leverage our email marketing experts to build, deploy, optimize and analyze campaigns
- Monitor and analyze customer engagement across various touchpoints
- Identify and engage with your most active subscribers
- Re-target users who abandoned the shopping cart
- Convert free trial or freemium users with drip campaigns
- Build customer-specific links and dynamically insert them into emails
- Remove customers from your email flow when they purchase, renew or take another action
- Generate more recurring revenue with automated subscription renewal processes
- Remarket to customers who have already purchased
Our client, a leading virtualization company, achieved ROI of 1000% after adding an automated trial campaign to their email program.
Our Email Marketing Capabilities
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Data-Driven Email Campaigns
Our platform and email programs are seamlessly integrated so you can use customer data to drive triggered campaigns. -
Custom HTML Email Templates
Using your brand standards, we design responsive HTML templates that render accurately across email clients and devices. -
Email Content & Messaging
We consistently deliver subject lines, headlines, body copy and calls-to-action that are both engaging and effective. -
Strategic Campaign Scheduling
We ensure that the right email arrives at exactly the right time — whether it's transactional, triggered or promotional. -
Reporting & Analytics
Monthly progress reports and quarterly business reviews for important KPIs provide visibility into program performance.
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List & Subscriber Management
We stick to global standards for list attrition and permission, insulating you from fines, blacklisting and damage to your brand. -
Detailed Revenue & Parameter Tracking
We track all customer interactions (opens, click through, opt out, bounces, etc.) and strictly monitor deliverability with ReturnPath. -
Campaign Optimization
We maintain and update your email platform and activity on your behalf, providing quarterly optimization strategies. -
Flexible Integration with Open Source APIs
To achieve full integration, we set up and monitors relevant APIs (including SOAP, HTTP, REST and FTP). -
Consultation from Email Marketing Experts
Our team is available to answer general inquiries, share best practices, troubleshoot platform issues and provide training.
With a custom subscription renewal campaign from cleverbridge, a leading anti-malware company increased their overall revenue by 40%.
Campaigns for Every Touchpoint
When your email program is integrated with our subscription billing platform, you take email marketing automation to the next level. Leveraging real-time customer data, we issue personalized, targeted email communications that earn and retain customers — including (but not limited to):
- Subscription renewals
- Billing notifications
- Payment delinquencies
- Re-engagement and winback emails
- Free trial offers
- Seasonal promotions
- Cross-sells and upsells
- Abandoned shopping cart reminders
- Newsletters
- Product announcements
- Reviews and customer feedback
- Welcome emails
