Elevate your communications with a custom email marketing program.
Email marketing is proven to create new revenue opportunities and nurture long-term customer relationships. But effective email programs take a lot of work — and what works for one business may not be what works for yours.
Our email marketing experts take you through a full discovery process and then deliver a program with the exact level of management you need. From building campaigns to testing, tracking and delivering in-depth performance insights, we help you engage customers and increase revenue.
Our Full-Service Approach to Email Marketing
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Creating responsive email templates with content, subject lines and images
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Automating transactional, triggered and promotional email sends
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Regularly monitoring and improving deliverability to maximize ROI
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Optimizing email campaign performance with quarterly evaluations
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Delivering detailed weekly and monthly campaign progress reports
Why cleverbridge Email Marketing?
- Fully integrate your email program with our subscription billing platform for more effective marketing based on customer data and behavior
- Leverage our email marketing experts to build, deploy, optimize and analyze campaigns
- Monitor and analyze customer engagement across various touchpoints
- Identify and engage with your most active subscribers
- Re-target users who abandoned the shopping cart
- Convert free trial or freemium users with drip campaigns
- Build customer-specific links and dynamically insert them into emails
- Remove customers from your email flow when they purchase, renew or take another action
- Generate more recurring revenue with automated subscription renewal processes
- Remarket to customers who have already purchased
Our client, a leading virtualization company, achieved ROI of 1000% after adding an automated trial campaign to their email program.
Our Email Marketing Capabilities
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Data-Driven Email Campaigns
Our platform and email programs are seamlessly integrated so you can use customer data to drive triggered campaigns. -
Custom HTML Email Templates
Using your brand standards, we design responsive HTML templates that render accurately across email clients and devices. -
Email Content & Messaging
We consistently deliver subject lines, headlines, body copy and calls-to-action that are both engaging and effective. -
Strategic Campaign Scheduling
We ensure that the right email arrives at exactly the right time — whether it's transactional, triggered or promotional. -
Reporting & Analytics
Monthly progress reports and quarterly business reviews for important KPIs provide visibility into program performance.
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List & Subscriber Management
We stick to global standards for list attrition and permission, insulating you from fines, blacklisting and damage to your brand. -
Detailed Revenue & Parameter Tracking
We track all customer interactions (opens, click through, opt out, bounces, etc.) and strictly monitor deliverability with ReturnPath. -
Campaign Optimization
We maintain and update your email platform and activity on your behalf, providing quarterly optimization strategies. -
Flexible Integration with Open Source APIs
To achieve full integration, we set up and monitors relevant APIs (including SOAP, HTTP, REST and FTP). -
Consultation from Email Marketing Experts
Our team is available to answer general inquiries, share best practices, troubleshoot platform issues and provide training.
With a custom subscription renewal campaign from cleverbridge, a leading anti-malware company increased their overall revenue by 40%.
5% More Retention Can Boost Revenue By 75%
Download your copy of What It Takes To Retain Customers for creative ways to increase revenue by reducing churn
Campaigns for Every Touchpoint
When your email program is integrated with our subscription billing platform, you take email marketing automation to the next level. Leveraging real-time customer data, we issue personalized, targeted email communications that earn and retain customers — including (but not limited to):
- Subscription renewals
- Billing notifications
- Payment delinquencies
- Re-engagement and winback emails
- Free trial offers
- Seasonal promotions
- Cross-sells and upsells
- Abandoned shopping cart reminders
- Newsletters
- Product announcements
- Reviews and customer feedback
- Welcome emails