BitTorrent Selects cleverbridge to Drive Global Subscription Revenue
Torrent client software provider leverages cleverbridge’s subscription commerce solutions to maximize conversions and subscriber revenue while expanding globally
cleverbridge, a provider of ecommerce and subscription billing solutions for monetizing digital goods, online services and SaaS, announces BitTorrent, has selected cleverbridge to drive global online revenue for its torrent client and related products. BitTorrent, a business unit of TRON Foundation, will leverage cleverbridge’s subscription commerce platform to manage and bill yearly subscriptions of its various pricing packages, including uTorrent/BitTorrent (Ad-Free and Pro versions of both).
As a former cleverbridge client for five years, BitTorrent was lured away to another subscription management provider due to an enticing offer. However, after migrating its business, BitTorrent
experienced limitations with the new platform and its performance data, and saw a decrease in customer conversions and global online revenue. The company sought an ecommerce partner with international expertise and infrastructure to improve the online customer experience and maximize revenue as it expanded into new global markets. It also wanted a partner with a dedicated client support team and a consultative approach. Because it had relied on cleverbridge’s subscription commerce platform to successfully sell globally for many years, and cleverbridge had won head-to-head conversion testing with its current provider, the choice was an easy one.
“Making the decision to move our online business back to cleverbridge was an easy one because we’ve had great success with them for years and they have a tremendous track record of delivering results,” said Jordy Berson, Chief Product Officer, BitTorrent. “This is especially important after our acquisition by TRON, which will further enhance our global business reach. It’s reassuring to have a partner like cleverbridge – from the simple integration and onboarding, to immediately increasing all of our KPIs (conversion rate, average order value, revenue, etc.), and delivering ongoing analysis, guidance and testing to support our sales goals. They’ve become an essential part of our team and strategy and we anticipate seeing additional benefits as we leverage the full scope of their capabilities in the future.”
“We’re excited to have BitTorrent back onboard to help them expand their global business and maximize their online revenue,” said Craig Vodnik, CEO, cleverbridge, Inc. “In today’s customer-centric world built around convenience and long-term relationships, subscription businesses realize that an optimized online experience – from sign-up to renewal – is not only critical to the overall customer experience, but also revenue growth. BitTorrent has always understood this point and their selection of our subscription commerce solutions highlights their commitment to delivering valuable experiences to their customers.”
To learn more about cleverbridge, please visit www.clvrbrdg.com/corporate/grow-recurring-revenue-video.
