Building Keystones: Email Marketing Update – Anti-Spam Legislation
Email marketing specialist Caitlin Marco dissects modifications to Canada’s anti-spam regulations in the latest Building Keystones post. “Email Marketing Update: Anti-Spam Legislation,” also provides some techniques to protect businesses from hacking, phishing and spoofing attacks.
Read an excerpt from the post below:
IC-28, known as the “Fighting Internet and Wireless Spam Act”, or FISA if you’re into the whole brevity thing, went into effect in September 2011. The Canadian online protection law is very similar to CAN-SPAM so as an email marketing specialist, I felt it was important to highlight some differences in the two laws that will make you think twice before sending out your Monthly Mountie Digest.
