Building Keystones: Email Marketing Update – A Practical Guide For 2012
Despite its age, email is still the top performing channel in online sales. This week’s Building Keystones blog post focuses on trends in email marketing and what they mean for an email program in 2012.
Only email marketing has the technology to drive and maintain customer engagement, track metrics for optimization, and foster market research all in one. Read, “Email Marketing Update: A Practical Guide For 2012,” a post written by cleverbridge email marketing specialist Caitlin Marco, and take action today!
Take a look at an excerpt from the post below:
One question I frequently receive as an email marketer is “What day of the week is best for sending?” This year has been no different, but with the emergence of mobile popularity, it’s something we need to take a closer look at because there is no single correct answer. We prefer to read different types of emails at different times.
Webmail usage spikes over the weekend, desktop viewing takes a dip, but mobile remains consistent throughout the week with an extra pop from Friday through Sunday.
