cleverbridge Introduces New Payment Currency and Payment Methods

cleverbridge, a global full-service e-commerce provider for software and cloud companies, announces the introduction of a new payment currency and two new Scandinavian payment methods available on the cleverbridge platform: Malaysian Ringgit, Swedish Real-time Banking and Finnish Real-time Banking.

The new currency and payment methods enable clients to maximize their global sales by offering localized shopping experiences with payment methods that customers prefer.

“As more companies are realizing, the online marketplace requires international capabilities that go way beyond translating your website into a foreign language,” said Christian Blume, CEO, cleverbridge. “Shoppers from emerging markets want e-commerce that is familiar to them and meets their needs, not those of another country. The new currency and payment methods add to our extensive localization capabilities that enable clients to seamlessly sell into rapidly growing markets around the world.”

“We’re excited about the ability to offer our customers these new payment options through the cleverbridge platform and we’ve already seen a significant revenue uplift with Swedish Real-time Banking,” said Rob Charlebois, vice president of e-commerce, WinZip. “Providing customers with the ability to choose their preferred payment method is critical to a truly localized customer experience. cleverbridge continues to expand on their extensive set of accepted currencies and payment methods, keeping us ahead of the market.”

New Payment Currency and Payment Methods:

• Malaysian Ringgit – With e-commerce sales of $250 million in 2012 and forecasted to double by 2017, Malaysia is one of the strongest and fastest growing Asian economies. Malaysians are heavy credit card users with an average of 1.1 credit cards per household. By offering the Ringgit for orders made with Visa and MasterCard, companies create familiarity for Malaysian customers and an opportunity for increased revenue.
• Swedish Real-time Banking – With an online payment market share of around 30 percent, Swedish Real-time Banking is the most frequently used payment option in Sweden. With the implementation of Swedish Real-time Banking, Swedish customers can use their existing online banking accounts with SEB, Nordea and Handelsbanken to submit payments with no additional account or login required. Customers benefit from immediate gratification (as if they were using a credit card) and from the convenience of utilizing their own online banking interface.
• Finnish Real-time Banking – With an online payment market share between 44 and 68 percent, Finnish Real-time Banking is the most frequently used payment option in Finland. Similar to Swedish Real-time Banking, this payment method enables Finland customers to use their existing online banking accounts with Nordea, OP – Pohjola, Danske Bank, LähiTapiola, Handelsbanken, Aktia, POP Pankki, Säästöpankki, Säästöpankki Nooa, S-Pankki and Alandsbanken to submit payments with no additional account or login required.

With the additions of the new local payment options, cleverbridge now offers clients 39 payment methods, 30 languages and 28 currencies. In addition, the cleverbridge e-commerce platform enables companies to create and test unique checkout processes by region, language, product, price sensitivity, browser type and version in order to offer the best, localized customer experience.

The new payment currency and payment methods are available immediately on the cleverbridge e-commerce platform. To learn more about cleverbridge, please contact inquiry@cleverbridge.com or visit www.clvrbrdg.com.