cleverbridge to Present at Affiliate Summit East 2018

cleverbridge Performance Marketing Manager Nick Oswald to share insights on how “Your Affiliate Program is Too Complicated” 

cleverbridge, a provider of ecommerce and subscription billing solutions for monetizing digital goods, online services and SaaS, announces Performance Marketing Manager Nick Oswald will present at Affiliate Summit East 2018 to be held July 29-31 at the New York Marriott Marquis. Oswald will present “Your Affiliate Program is Too Complicated” on July 31 at 2:00 pm.

Strategic publisher partnerships boost online traffic, customer acquisition and overall revenue, and present a win-win situation. Advertisers benefit from increased sales and exposure, while partners receive commissions in return. However, if an affiliate program is not managed properly, partners often stop promoting brands, resulting in lost revenue. During his presentation, Oswald will share how to simplify affiliate programs in order to keep affiliates happy and programs growing. By following these strategies, advertisers can create sustainable, mutually beneficial partnerships that attract better affiliates and boost revenue.

As a Performance Marketing Manager at cleverbridge, Oswald manages unconventional merchant and affiliate verticals. With a keen eye turned to tracking and attribution and the other eye on partner relationships, Oswald employs a balanced, strategic approach to affiliate management. He strives to expand topline revenue for clients, but not at the expense of understanding the incremental value of affiliate partnerships. Prior to cleverbridge, Oswald worked at CJ Affiliate by Conversant (formerly Commission Junction), servicing clients ranging from boutique apparel to consumer electronics to automotive.

Affiliate Summit brings together more than 6,000 digital marketers from over 70 countries for the performance marketing industry’s premier global event. The conference offers attendees three tradeshow areas packed with online publishers, bloggers, media owners, traffic sources, advertisers, global brands, networks, technology firms, agencies, and other solution providers; multiple tracks of relevant educational sessions delivered by industry experts; and a variety of networking events.

For more information on Affiliate Summit East 2018, visit http://affiliatesummit.com/events/ase18. To learn more about cleverbridge, please visit www.clvrbrdg.com/corporate/grow-recurring-revenue-video.