In whichever way your software-as-a-service company defines success – through the number of subscriptions, volume of customers, or sheer dollars and cents – there’s no better way to position your...
Are you engaging in performance marketing? If not, we have to talk. Performance marketing brings a significant volume of business opportunities to your company. The practice is comparable to a commission-based...
Search Engine Optimization, or SEO, maximizes the number of site visitors as a result of search engines. In more technical terms, effective SEO increases organic web traffic – a necessity...
The New Performance Marketing Platform On July 25 this year, we officially launched our performance marketing platform (PMP), powered by Partnerize. Over the past 12-plus months we have been gathering feedback...
As a start-up ecommerce company or SMB, your initial efforts are likely focused on building a quality product or service and selling it through a standard payment method. As your...
Concur was the world’s first software-as-a-service (SaaS) provider. The travel and expense company started out selling expense software to computer software stores, but soon moved on from floppy disks and...
The adage that retaining existing customers is more valuable to your business than acquiring new ones is particularly true in the B2B space. And setting up a process to increase...
As a business-to-business seller, implementing a more consumerized experience into your buying cycle can help improve self-service and product transparency, and empower your sales team to take on a more...
Mass adoption of ecommerce technology in the corporate space – particularly software priced on a subscription basis – has powered a surge in B2B ecommerce purchases in recent years. An email...
Much has been made in recent years of the digital business-to-business model (B2B) versus the digital business-to-consumer model (B2C), in terms of scope, customer acquisition and retention, pricing, product variety,...
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