“Businesses that win the hearts, minds, and wallets of their customers all have one thing in common: They allow their customers to operate in their preferred channel, seamlessly migrate between...
As we move into 2019, the ecommerce world will no doubt continue to expand, bringing with it a slew of both challenges and opportunities for your digital business. At cleverbridge,...
The B2B ecommerce space has grown in both challenges and opportunities in recent years, from acquiring new business, retaining and growing revenue, reducing churn, and offering a customized experience that...
Are you engaging in performance marketing? If not, we have to talk.
Performance marketing brings a significant volume of business opportunities to your company. The practice is comparable to a commission-based...
Mass adoption of ecommerce technology in the corporate space – particularly software priced on a subscription basis – has powered a surge in B2B ecommerce purchases in recent years.
An email...
Performance marketing is here to stay. In fact, we believe strongly that all marketing should be measured on performance. As the industry moves toward online and mobile, there’s a new...
Assessing the performance of your email marketing strategy can be daunting at first. There are many metrics you can look at: bounce rate, open rate, click-through rate, unsubscribe rate, reactivity...
I recently presented a series of insights at Affiliate Summit Europe, London, discussing the ways in which digital businesses can enhance their affiliate relationships, and the importance this has to...
Make sure you are creating effective emails by understanding design best practices for different marketing and billing events, and different types of customers.
You don't have to plan your Q4 promotional calendar completely around Black Friday and Cyber Monday. However, you do have to keep channel partners informed and communicate your plans to them.
