Advances in technology, a growing number of customer touchpoints and the amount of options in the market is producing savvier customers who demand more of the companies they do business...
The sales funnel is dead, and customer experience now reigns. Focusing on the customer experience, defined as the sum of all interactions a customer has with a company, requires a shift in...
Today’s infographic from Signal explores omnichannel holiday retailing with detailed information on omnichannel shopper expectations; examples of how retailers are competing for omnichannel shoppers; and barriers to omnichannel adoption. For the omnichannel shopper,...
Every business strives to ensure strong customer loyalty. It is, after all, your customers who purchase your products or services. Good ongoing customer relationships are crucial to your business’ sustainability....
In our predictions for 2015 ecommerce, we stressed the importance of focusing on the customer experience and have kept up that focus with subsequent posts in this first quarter of 2015. One...
This month on Building Keystones we featured the cleverbridge Ecommerce Benchmark Report, a must-read for those interested in best practices gleaned from processing millions of monthly ecommerce transactions in over 250 countries. We also offered...
Successful software companies understand that their customers provide them ample opportunity to improve many aspects of the customer experience – from marketing to the checkout process to product support. Keeping Customers...
The goal of any business is to create unconscious epiphanies of trust in their customers’ minds. This is especially true for online merchants who don’t encounter their customers face-to-face. Customer loyalty...
Every business has lost customers to competitors or disinterest. In fact, a 2013 study has shown that small businesses lose up to 40 percent of customers each year. And while...
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