Software vendors are not unique in having annual goals of increasing revenue and expanding addressable markets. However, they do differ from other businesses in their investment in digital marketing and...
Fall is in the air and Black Friday is a little over a month away. Your prospects and customers are hunting for the best holiday season deals for their family and...
Ah, September! Back to school, back to business and time to revisit your ecommerce strategy. This month on Building Keystones we shared ways to improve your customer service by listening...
This week’s Ecommerce Eye Candy comes to us from V.i. Labs, who helps companies generate new revenue from users of unlicensed software. A 2013 report from IDC estimates that at least...
This week’s post comes from Michael Goff the Marketing Director for V.i. Labs. V.i. Labs helps software companies recover revenue from people who use their software with an unpaid license. Infringing...
One of the many serious problems facing software companies is software piracy. The numbers don’t lie. According to the Business Software Alliance’s 2011 study of global software piracy, 57% of...
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