It’s 3 a.m. Do You Know Where Your Quality Score Is?
“When you start with what’s at stake for the buyer, you earn the right to their attention.” – Jake Sorofman Highest Bid Wins In a previous post, I mentioned that there are...
Posts tagged with "pay per click"
Paid Search Advertising: Understanding Keywords
Our last post examined a crucial aspect of online advertising: search engine marketing (SEM). We looked at the difference between organic (SEO) and paid search (PPC), and explained how the...
