3 Benefits of PPC Affiliate Partners
Is it good when other companies bid on your keywords? It depends. If your competitors are doing it to redirect visitors to their sites, then it’s probably not too great...
Posts tagged with "PPC"
Google’s Love/Hate Relationship With Affiliates [Infographic]
It’s Complicated Google has a complicated relationship with affiliate marketers. In this infographic from SEO Book, we see affiliate marketers were early adopters of AdWords, and helped make Google’s advertising service the revenue generator...
Five Tips for Increasing Conversions From Landing Pages
A landing page serves one purpose: convincing visitors to move to the next stage in the sales funnel. Although this sounds simple, creating a successful landing page requires detailed planning...
It’s 3 a.m. Do You Know Where Your Quality Score Is?
“When you start with what’s at stake for the buyer, you earn the right to their attention.” – Jake Sorofman Highest Bid Wins In a previous post, I mentioned that there are...
Ecommerce Eye Candy – Guide to Online Advertising [Infographic]
The Mad Men finale aired last night, and it concluded (SPOILER ALERT!!!) with the classic “Hilltop” Coca-Cola commercial. Talk to your nearest Millennial, and it will be easy to understand that advertising has undergone significant...
Best Practices for Paid Search (or How I Learned to Stop Worrying and Love Google)
At its most basic level, paid search involves buying placement for your ad on the search engine results page (SERP) when someone types in specific keywords as part of their...
Beware Badware: Google’s Policy on Unwanted Software
I think it’s safe to say that you shouldn’t sell malware to your customers. But what exactly is malware comprised of? Is it only a virus that accesses private information,...
Holiday Season Ecommerce
It’s that time of year again. Black Friday and Cyber Monday are looming large. People are on their desktops, phones, tablets and phablets scouring the Internet for discounted goods and...
Seven Ways to Stir-up the Ecommerce Summer Doldrums
Hey everybody! It’s summertime, my favorite time of year. It is time for barbecues in the backyard or swimming in the pool. Basically, I am feeling free to do just what...
Paid Search Advertising: Understanding Keywords
Our last post examined a crucial aspect of online advertising: search engine marketing (SEM). We looked at the difference between organic (SEO) and paid search (PPC), and explained how the...
