Facebook, and other social networks, are increasingly used by businesses to raise awareness of their brands and capture new customers and revenue. In order to leverage these networks successfully, make sure you define your target audience, create engaging content, and amplify your reach through influencers and Ads.
Affiliate marketing is one of the best channels for acquiring new customers and generating revenue. So how do you make sure that your affiliates have what they need to succeed? Integrating email into your affiliate program is an effective way to help both you and your affiliates hit their goals.
The Affiliate Marketer’s Guide to CAN-SPAM Compliance is an infographic to guide you through the complexities of CAN-SPAM's rules of engagement.
We sat down with affiliate powerhouse Filecritic to understand how they do business, and what advice they would give new affiliates just starting out.
Finding the right ways to capitalize on social platforms increases your credibility, revenue and traffic sources. But where to start? Use these three best practices to leverage social media to gain quality, loyal consumers and increase your bottom line.
If affiliates are a significant portion of your business, the key is to diversify your partnerships. Make sure you are choosing the right kind of affiliates to advertise your product or service.
A poor sender reputation means poor email deliverability. But how does the dark side of email deliverability impact my business? And how can you fix it?
Just as the age of customer experience has arrived for B2C sales, so too must B2B marketers be concerned with understanding and delighting their customers. An important method for doing this...
How to you prove to customers your marketing won't steer them wrong? By including proof elements, of course. Get started with the monster list.
The era of hyperadoption is here and is something all marketers need to embrace. Consumers will be offered an unprecedented number of exciting, interesting and useful products and services, many at little to no cost. And brands will be challenged to maintain relevancy with giving customers what they want in a world of stiff competition. Marketers who anticipate and strategize on the outcomes consumers demand of their brand will survive (and thrive) in this new era.
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