This week’s Ecommerce Eye Candy revisits a topic near and dear to our hearts: Japanese Ecommerce.
Anyone selling digital products globally knows that what works for one region does not necessarily work for a different region. The Japanese market is complex and requires tailoring your software and ecommerce solution to fit local business conditions.
From cultural design differences to quality assurance testing; from customer expectations to payment options, you need to understand how to manage your go-to-market strategy for Japan.
Enjoy this video presentation from cleverbridge general manager Yosuke Ito as he teaches the ecommerce community about such important issues as:
- Language barriers
- Web design and UX
- Currency and payment methods
- Testing different hardware environments
- Customer support
For a more condensed version of the information in this video, check out our infographic: “The Rising Sun of Japanese Ecommerce.”
