Download our thought provoking white paper here: Five Mistakes To Avoid With Ecommerce Integrations.
Ecommerce Integrations
The focus of this white paper is to identify the obstacles companies face when aligning and implementing new integrations, and how to get past them with their sanity intact.
It identifies five common mistakes businesses make when trying to integrate separate databases and software programs. You see, strategic integrations help make the customer experience better. They help merchants keep product information up to date and make it easier to present customers with localized carts. They align your business’s finances and they make the validation / entitlement process for your product even more efficient. Integrations also make it easier to support your customers should they have any questions related to using your product or paying for it.
First Things First
Among the first things to establish are goals to ensure that data is flowing in the proper direction. For example, what ecommerce analytics will better serve your executive team? How quickly are your customer service representatives able to access customer information, and is that data current? Are your end users receiving the best shopping experience possible?
Of course, you must always be testing. If a strategic integration allows you to update shopping cart information on the back end of a system you should still make sure that change has occurred in real time. You need to look at analytics on daily, weekly and monthly scales to ensure your data is accurate. And when changes need to be coordinated with one of your business partners, you need to know which partner is responsible for what.
This white paper also highlights some of the pressure points that software merchants must coordinate properly with their outsourced ecommerce solution.
Get this complimentary white paper to sidestep errors and smartly sync your data!
