The expansion of B2B ecommerce shows no sign of slowing down, with Forrester projecting growth to reach $1.8 trillion in the U.S. by 2023, and account for 17 percent of total U.S. B2B sales overall.
The opportunities for B2B ecommerce companies in 2019 and beyond are near endless, but the companies that truly capitalize on this trend are those that understand the changing needs of the B2B consumer – and those needs are changing fast.
We’ve compiled a series of mini ebooks that explore four key topics that you should consider as you think about the evolving needs of your prospects and customers.
Read on and let our sales team know if you have any questions.
7 Key Differences Between B2C and B2B Ecommerce Models
Whether you sell to consumers or to other businesses – or both – it’s important to structure your ecommerce experience around the preferences of your end user.
The way you approach your sales and marketing efforts should be tailor-made to the needs of your specific customers, from the awareness stage to the buying decision, and beyond.
This handy ebook walks you through seven key differences between B2B and B2C ecommerce models, and offers a richer understanding of each to help maximize customer conversions.
Bring Consumerization to the B2B Buying Experience
Innovations in email platforms, marketing and sales integration, database software and IT technology have powered a surge in large purchases among companies in recent years. And business decision makers expect the same convenience and efficiency they experience as consumers.
Providing a simple, self-service buying process for business buyers can tear down obstacles on the path to purchase.
Learn how to “consumerize” the B2B buying process in this new ebook.
Renewal Automation: Understand the Value of the ‘Long Tail’
There’s no better sign of a healthy and successful company than when your customers re-up their subscription when their contract ends. But with finite sales resources, there’s only so much you can do to give every one of your customers the personal touch.
By automating your customer renewals – especially the low-dollar contracts that equal big money when added up – it’s easier than ever for your customers to sign on the dotted line.
Learn what renewal automation can do for your business in this new ebook.
Leverage CPQ for a Shorter Sales Cycle, Increased Revenue
The B2B buying experience is inherently complicated, but there are many ways to demystify the process and move your prospects through the funnel more quickly.
One common frustration is manual price quoting, which takes up a lot of sales resources, and it’s easy to be error-prone. Using the Configure Price Quote (CPQ) sales tool, the B2B seller can provide a customized cost estimate based on a set of rules for each specific prospect.
Here, we’ll discuss how CPQ can help you deliver a quick and accurate quote to your prospects with zero hassle.
Learn how to “consumerize” the B2B buying process in this new ebook.
Want more like this? Check out some other recent posts:
- Navigating the B2B Sales Role in the Face of Growing Ecommerce
- Land and Expand: Grow Your Existing B2B Customer Base
- 7 Social Media Tips and Tricks for Ecommerce Companies
The cleverbridge platform can help manage, monetize and optimize your digital business as you continue to grow globally. We take responsibility for recurring billing, global payment processing, compliance, customer service, and more. Contact our sales team today.
Kyle Shamorian is the content marketer for cleverbridge. Connect with him on LinkedIn.
