Although search engine optimization (SEO) is something we’re all concerned about, influencing our brand’s positions in search engine results pages (SERPs) is still a big mystery for most of us. We write keyword friendly copy for our webpages, match meta tags to it, hope the content gets shared, and pray for the best.
This infographic was created and sent to us by Linkbird, a Berlin based provider of SEO management software. It summarizes the results of a survey that Linkbird conducted last year to try to answer questions related to “current trends, strategies, challenges, and practices of the SEO industry.”
In it, you can discover information regarding how much money ecommerce companies spend on SEO, how they find the right SEO agency to partner with, and what kind of activities they looked for the agency to perform.
The survey also looked at the challenges that motivated these companies to seek out an SEO agency in the first place. It found that companies were primarily interested in improving Google rankings, building quality links, and increasing organic traffic. Another big challenge companies looked to agencies to help them solve was how to use their content marketing for SEO.
Additionally, the survey investigated:
- What the goals for companies are when they partner with SEO agencies
- The challenges companies face when it comes to the actual relationship with their SEO agencies (e.g., How do they know the agency will deliver a satisfactory result?) and vice versa (e.g., educating clients on the ever changing landscape of SEO)
All in all, this survey is a good read if you are considering hiring an outside agency to help you with SEO. It will give you insight into the capabilties of SEO agencies and the challenges involved in working with them to improve your brand’s online presence.
State of SEO Agencies 2014 is an infographic by www.linkbird.com
