Organic search is surely one of the main ways for customers to discover your business. So, what are you doing to optimize your results on search engines? This infographic from Kuno Creative presents a thoughtful process for making sure that you pop up in search results for people looking for specific information or products relevant to your business.
This process isn’t just about ranking for specific keywords. In fact, the infographic advises organizations to not target keywords based simply on their own perspective. Rather, the process of targeting keywords begins by interviewing your customers, discovering their pain points, and listening closely for words or phrases that they likely used in the online searches that ultimately led to your company.
Next, you must begin blogging consistently. Blog posts must feature the words, phrases and questions discovered while interviewing your customers. Then, link your keywords to hub pages, or cornerstone content, that serve as the central pages of your internal linking strategy. Finally, review all your pages and make sure the metadata is thoughtfully completed.
Ultimately, as the author points out, improving your position in SERPs isn’t about focusing on the search engine robots; it’s about focusing on your customers.
Review this infographic and tell us about any customer interviews you conducted to help with SEO.
From 2015 on you need to focus more on content. Creating blogs and articles outside of your own site and linking back. It will be the most powerful method very soon.