We had a very active October on Building Keystones, publishing content on:
- Revenue recognition for software companies
- Conversion killers in the checkout process
- Localizing ecommerce sites
- Creating robust links
- Designing an awesome webpage
- The latest trends in B2B content marketing
To round out the month, we’re cluing you in on some great posts from around the blogosphere. This Ecommerce Digest focuses on mobile trends, using video to drive sales, improving conversion rates by defining your value proposition, and the unique opportunity of creating a Thanksgivukkah campaign.
LinkedIn, he and other executives said, had been refocusing its design and monetization methods for mobile first, rather than transferring an already-established system from desktop and tweaking that.
LinkedIn Puts A Face To EMail With ‘Intro,’ Sees Mobile Usage Soar | Forbes – LinkedIn sees their future as heavily reliant on mobile users. To that end, they have been investing a lot of resources into making sure those users have a meaningful experience on their site. They do this by focusing on mobile users first, creating their mobile offering from the ground up instead of replicating their desktop experience. This has led to the development of focused mobile assets, including an app that is a contextual service integrates a mobile user’s LinkedIn network with their mobile email app.
How has your ecommerce business been handling the growth of mobile users?
The Digital Commerce Revolution | strategy + business – Content marketing is all the rage and this blog post gives an excellent example of great content marketing from Target. By creating an original film, complete with settings, characters and a plot, Target utilizes growing trends in engaging video content to embed advertising quite naturally. It’s all the more powerful because the film is placed on their ecommerce website and the opportunity to buy the products shown in the film are only a click away.
How does your business use content marketing and film to drive business opportunities?
A Conversation with Peter Sandeen: All You Need to Know About Value Proposition | Visual Website Optimizer Blog – One of the biggest challenges for businesses is defining their core value proposition and the advantage they offer over competitors. This interview with Peter Sandeen, a conversion optimization specialist, highlights some ways for online companies to improve conversion rates by focusing on their core competencies and how to communicate those values to their customers. One way to improve your value proposition is by narrowing your target audience or at least segmenting them better, and another way suggests figuring out the best way to back up your claims.
How does creating a unique value proposition influence your conversion rates?
They found that brands which place consumer-generated video content on pages with the products they are talking about, sales went up by 38%
38% Sales Improvement from Consumer Videos | Performance Marketing Insider – Speaking of using videos as content marketing to improve conversion rates, this post from Performance Marketing Insider offers a case study to prove that user generated videos can help companies increase their sales. While this piece focuses on retail consumer packaged goods, software merchants can take note and find ways of creatively engaging their user base to increase perceptions of trust, authority and focus value propositions.
Thanksgivukkah is coming! Are you ready? | Econsultancy – According to some calculations, this November has a unique event that will not happen again for another 80,000 years, namely the American holiday Thanksgiving coinciding with the Jewish holiday of Hanukkah. Customarily, this is a gift-giving holiday for American and Israeli Jews. As we’ve noted in previous blog posts, people go to the market to purchase the things they need to properly celebrate festive days, and the Internet is as good a market as any. Read this post for some inspiration on how to create a Thanksgivukkah themed marketing campaigns.
Anybody creating Thanksgivukkah themed campaigns for November? Tell us about it in the comment section below.
