This was a big month for Building Keystones. We are very proud of our new responsive site and our blog post explaining how ecommerce pros can optimize their websites for different screen sizes.
We also featured two posts on affiliate marketing: The first was an introduction to affiliate marketing and the other was an in depth panel discussion on European affiliate programs.
Additionally, we taught email marketers about the importance of render testing your emails on different webmail clients and browsers.
This month’s Ecommerce Digest focuses on topics like:
- How to implement quick and easy user testing for your product
- Benchmarking the amount of affiliate sites a buyer visits before purchasing a product
- Understanding the SEO impact of Google’s new search algorithm Hummingbird
- The challenges of creating a viable pricing strategy
Quick and Dirty Usability Testing | Creative Bloq
This post helps product developers answer important questions like, “Can people use my product in the way I intend it to be used?” and “Is my information hierarchy understandable to users?”
Not only does this post give good guidelines for user testing your product on the fly, it also gives ecommerce pros links to some helpful online testing tools.
Based on the above observations, it would be safe to conclude that anywhere between 15% and 25% of affiliate transactions involve more than one publisher in the click stream to conversion. – Affiliate Marketing Blog
Up to 25 Percent of Affiliate Transactions Involve Multiple Publishers | Affiliate Marketing Blog
This post contains important data from major affiliate networks and platforms. Affiliate marketer, Geno Prussakov, crowd-sourced his colleagues to determine a benchmark for how many different affiliate sites a buyer might visit before purchasing a product.
Of course, the number of sites a buyer visits before purchase depends on what kind of product and what kind of site the person is searching for. This post also addresses the difficulty multiple devices play in tracking these numbers.
Google’s Little Hummingbird Can Tell You More | Search | Ecommerce Times
Every single online merchants needs to solve some kind of SEO challenge. It might be optimizing search results to help customers find your product. Or maybe it’s helping them contact your customer service department. No matter which part of the ecommerce puzzle you are trying to solve, search is a key component in getting your customers where they want to be.
Google’s new search algorithm Hummingbird helps pave the way for better search results for longer queries. This search update also promises to deliver more relevant results for queries made by people using voice recognition software to search the Internet from their mobile devices.
Pricing Underpins Everything You Do | A List Apart
The right pricing strategy can make or break a business. But the price of a product must be affordable to buyers and profitable to sellers. However, pricing becomes a more complex challenge when you are selling highly customized solutions that require a close ongoing relationship between buyer and seller.
The author tells an engaging story about the difficulties of developing a pricing strategy for these types of services versus a more ready-to-wear solution. Like all great stories it gives us a valuable lesson learned from trial by fire.
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