Long gone are the days of acquiring a customer in-store, building a personal relationship over time, and ensuring their ongoing satisfaction with your product or service with a series of...
If you’re running a SaaS business, there’s a good chance churn is keeping you awake at night. Customers may stop using your product for reasons beyond your control, but you...
Gone are the days when companies could fixate only on transactions and conversion rates, and neglect other customer touchpoints.
Today, customers easily compare your pricing with your competitors, share positive...
Adopting a subscription business model means making changes. That’s not just about how you price your products and how you interact with your customers.
You also need a new way to...
A subscription is more than just a recurring payment agreement. When a customer agrees to purchase your company’s goods or services on an ongoing basis, they are truly entering a...
In our predictions for 2015 ecommerce, we stressed the importance of focusing on the customer experience and have kept up that focus with subsequent posts in this first quarter of 2015.
One...
This February, we posted some great content on a variety of topics — all of them relevant to those who sell digital goods online. On the topic of security, we...
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