A Funny Thing Happened During the A/B Test
Testing your site content, either via MVTs or simple A/B testing, is a practice that allows your businesses to assess the performance of proposed changes to their site design against each...
Posts tagged with "Conversion Rate Optimization"
3 Platform Capabilities for Creating Better Customer Experiences
It’s not easy creating a customer experience, let alone creating the perfect one. Web developers, information architects and UX designers (you know, the people who actually build the customer experiences...
Remove the Blindfold With Advanced Analytics
Imagine an owner of a traditional shop. He has his displays arranged perfectly. His shop is stocked and ready to sell. But just as the doors are opening, he dons...
2015 Year in Review
What a year it has been. We’ve seen China’s Singles Day catapult Alibaba into the ecommerce stratosphere. We weathered the storms in a world without Safe Harbor. More importantly, we covered...
Ecommerce Eye Candy — 2016 Web Design Trends to Boost Conversions [Infographic]
Looking for the latest web design trends? Of course, it’s always fun to see what the best designers have come up with lately. But do these trends just look nice, or...
Do Your Customers Trust Your Site?
When you visit a website, do you ask yourself whether it would be safe to buy something from it? How many times have you been deterred from buying something on...
Ecommerce Eye Candy — Anatomy of a Perfect Checkout Page [Infographic]
At some point, you’re going to ask your online visitors to submit payment. And your payment submission page, a.k.a the checkout page, has to be in tip-top shape if you...
Ecommerce Eye Candy — Eight UX Tips to Boost Your Landing Page Conversion Rate [infographic]
Last week, Amy Carabini shared five tips for increasing conversions from your landing pages. Following this theme, this infographic from Get Response shares eight suggestions for boosting your landing page conversion rate. Let’s set the...
Five Tips for Increasing Conversions From Landing Pages
A landing page serves one purpose: convincing visitors to move to the next stage in the sales funnel. Although this sounds simple, creating a successful landing page requires detailed planning...
Ecommerce Eye Candy – The Psychology of Online Checkout [Infographic]
To build a successful businesses, it’s not enough to create a valuable product—you have to persuade people to buy that product. And even if people finally decide to buy your...
