Localization 101 — Five Elements to Optimize Conversion Rates
This post is a continuation of last week’s localization post. As a digital merchant, you know your product is valuable to customers around the world. But you can’t just set up...
This post is a continuation of last week’s localization post. As a digital merchant, you know your product is valuable to customers around the world. But you can’t just set up...
At some point, you’re going to ask your online visitors to submit payment. And your payment submission page, a.k.a the checkout page, has to be in tip-top shape if you...
According to Statista, ecommerce sales in the U.S. are projected to exceed $430 billion by 2017. To secure a piece of that sizable opportunity, ecommerce sites must include features and...
Psychological pricing research suggests that product prices should be rounded to odd numbers (9, 5 or 0) in order to decrease ecommerce friction. A Marketing Bulletin study from 1997 found...
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