The agriculture technology (AgTech) industry is booming. According to AgFunder’s most recent report, AgTech generated $4.6 billion of investment in 526 closed deals in 2015 — nearly double the amount raised in...
Mobile technology is changing the way farmers practice agriculture. If in the past, a farmer was chained to an almanac to reference historical weather and yield patterns, now that information...
March is out like a lion, and it’s time for our monthly Ecommerce Digest. This month, we wrote about removing your business blindfold with event tracking analytics. We produced this...
Looking to add subscription billing models? Incorporating subscriptions can expand your product offering to garner new customers and generate predictable, recurring revenue from already established accounts. However, it does require some...
January 2016 is entering the history books. We talked about monetizing customer relationships and tips for marketing success in the era of hyperadoption. We looked at essential subscription metrics and...
With the constantly changing environment of today’s software market, vendors face tough challenges every day — most importantly, software monetization. The dynamics of new cloud, SaaS and IoT technologies are changing...
Advances in technology, a growing number of customer touchpoints and the amount of options in the market is producing savvier customers who demand more of the companies they do business...
A brief note — while RJ Metrics chose to label the KPIs discussed here as SaaS related, we regard SaaS as a delivery model, not a business model. Since these KPIs measure revenue...
Software vendors are not unique in having annual goals of increasing revenue and expanding addressable markets. However, they do differ from other businesses in their investment in digital marketing and...
Is your business success based on subscriptions? Then you need to read our complimentary guide to subscription key performance indicators (KPIs), “Mapping & Measuring the Subscriber Journey.” When you truly understand...
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