7 A/B Tests for Optimizing Email Marketing
Subject lines, pre-headers, formatting, and even button color can all be tested to improve the performance of your messages over time.
Think Like a Performance Marketer: Three Keys to Making More Money
Marketing with affiliates poses unique challenges to your digital strategy. Unlike your other channels, your success is only as strong as your relationships with individual affiliates. But once you treat your affiliates as partners and as real people, you can harness their efforts to do what they do best.
The Affiliate Files — An Interview With SoftwareCoupons
We discussed strategies and tactics for succeeding in affiliate marketing, and we learned (among many other things): why creating multiple types of affiliate sites is crucial for revenue generation, the advantage of building out authority sites and the difficulty in maintaining them, and what are the best channels for traffic and conversions.
Subscription Metrics & Reporting Tips, Part 2: Subscriber Identities & Roles
In the first part of our series on metrics and reporting tips for subscription businesses, we covered how to measure value with value metrics by breaking them out into three...
2016 Roundup: Subscription Billing Ebooks
2017 will continue our industry's focus on customer experience. If you are determined to generate recurring revenue and build long-term customer relationships, 2017 is going to challenge you with some important questions about where to allocate your resources. Our growing library of ebooks that address these challenges will help you ask the right questions and make the best decisions for your business.
Affiliate Recruitment Best Practices: 5 Tips to Get You Started
To make a difference in your website’s traffic and revenue, you need a a great strategy to support building your program with many affiliates that are relevant to your product/service....
Subscription Metrics & Reporting Tips, Part 1: Measuring Value With Metrics
Powerful subscription metrics support your business strategy. They answer questions like: What attracts and converts new users into subscribers? Are your subscribers engaged for the long-term? What’s your monthly/annual recurring revenue – and...
Five Social Media Tactics to Grow Your Affiliate Marketing Business
Facebook, and other social networks, are increasingly used by businesses to raise awareness of their brands and capture new customers and revenue. In order to leverage these networks successfully, make sure you define your target audience, create engaging content, and amplify your reach through influencers and Ads.
Growing Subscription Revenue for the Holiday Season [Infographic]
Whether your online sales strategy is nice or naughty over the next few months will determine whether you wake up to a stocking stuffed with shiny new subscription revenue ... or an inert, lusterless lump of unengaged users.
Understanding Subscription Analytics
Editor note: Big news! We’re happy to announce that cleverbridge is partnering with ChartMogul to provide real-time subscription analytics for subscription businesses.
