Holiday Season Ecommerce
It’s that time of year again. Black Friday and Cyber Monday are looming large. People are on their desktops, phones, tablets and phablets scouring the Internet for discounted goods and...
Six Guides on Ecommerce Essentials
You need to improve your ecommerce performance. But where to start? There are so many ways to create more conversions, raise average order values and decrease costs related to your ecommerce...
KPIs and Customer Satisfaction Surveys
Successful software companies understand that their customers provide them ample opportunity to improve many aspects of the customer experience – from marketing to the checkout process to product support. Keeping Customers...
Ecommerce Eye Candy – Why the Call Center Won’t Go Away [Infographic]
Last week, we wrote about the need for software manufacturers and retailers to give paying customers practical information on their confirmation pages in order to reduce contact rates. However, no...
Ecommerce Benchmark Report [SlideShare]
Benchmarking helps improve performance and best practices. It gives businesses insight into opportunities that they are missing, and it gives them context to support their data. For software companies using...
October Ecommerce Digest
Fall is in the air and Black Friday is a little over a month away. Your prospects and customers are hunting for the best holiday season deals for their family and...
Ecommerce Eye Candy – Transactional Email Optimization [Infographic]
Email marketing compliance is really just a matter of putting yourself in your email recipient’s shoes and using common sense. That which you don’t like, don’t do to others. The Federal Trade Commission...
Are You Compliant With Email Laws?
Email marketing has proven time and time again to be a prosperous channel for engaging customers and increasing revenue. According to Econsultancy’s Email Marketing Best Practice Guide, ” … marketers...
Ecommerce Eye Candy – Merchant Account Vs. Payment Gateway [Infographic]
If transactions are the lifeblood of a business for online merchants, the ecommerce platform is the heart. But the ins and out of ecommerce, the specifics of what to invest in...
Ecommerce Eye Candy – Twelve Areas That Every Ecommerce Marketer Must Test [Infographic]
This infographic from Marketizator, a provider of conversion optimization software, provides those of us in charge of getting revenue from ecommerce sites many ideas for conversion rate optimization. It takes us...
