Paid Search Advertising: Understanding Keywords
Our last post examined a crucial aspect of online advertising: search engine marketing (SEM). We looked at the difference between organic (SEO) and paid search (PPC), and explained how the...
Business Without Borders: Selling Software Online to Customers in the U.S. [Ebook]
Are you trying to improve revenue from U.S. customers visiting your online store? The U.S. is a hotbed of ecommerce. Of its 316 million residents, 184 million are active online shoppers...
Paid Search Advertising: An Introduction
In the past two decades the way we search for and find the things we want to buy has changed dramatically. The amount of time it takes to find the...
Ecommerce Eye Candy – What is Alibaba? [Charticle]
Alibaba has been featured quite prominently in the news lately, and it behooves ecommerce professional to understand exactly what this company is and how it might impact their online sales...
Five Ecommerce Trends for Digital Products [Video]
At the most recent cleverbridge Networking Event in Edinburgh, Peter Sheldon, a Vice President and Principal Analyst from Forrester Research, gave the keynote address and provided an overview of the...
Ecommerce Eye Candy – Landing Page Optimization by the Numbers [Infographic]
Did you know that 35 percent of marketers said that their online shopping carts are the hardest landing page to optimize on their site? This infographic is perfect for ecommerce...
May Ecommerce Digest
While our April content focused on how software companies can utilize social media for ecommerce purposes, May’s content took the perspective of the B2B software merchant, those sales teams and...
Ecommerce Eye Candy – Optimizing Your ‘Add-to-Cart" Button [Infographic]
If you’re responsible for the success of your company’s ecommerce one of the main questions you have to ask is, “What exactly convinces a visitor on our site to convert...
Three Types of Content for the B2B Buyer’s Journey
Content creation is top of mind for B2B marketers because without content your sales funnel is dead in the water. According to a recent report from Econsultancy and Adobe, while mobile...
Ecommerce Eye Candy – Pricing Strategies and Profit Margins [Infographic]
This infographic from WisePricer, who offer a full-featured pricing and merchandising engine that monitors, analyzes and re-prices retail products in real-time, helps software companies improve their ecommerce by understanding the...
