One of the major pains of selling software is figuring out why people use your product without paying for it. Sure, you offered a free trial of your software program through an affiliate download portal, but how do you get these new users to convert? Another issue is that in the software industry it’s quite easy for users to find ways to pirate software. What can you do then about infringing users who, knowingly or not, use a premium version of your product without becoming paying customers?
The first thing to understand is that there are many reasons why unpaid customers remain that way. It’s possible that they are from a country where the price of your product is not affordable. To make matters worse, most people who download software illegally don’t even feel like they are actually stealing.
Ultimately, communication is crucial to converting a freemium, free trial or pirate user into a paying customer. But what is the best way to communicate to this audience? What kind of message should you send and what should its tone be? Is it best to send emails or message users in-app?
To help guide us through this murky pond of untapped revenue, Michael Batko from cleverbridge and Michael Goff from V.i. Labs will lead a webinar that gives you an insider’s look at converting free and infringing users of your precious software.
Register now for the Driving Ecommerce Success Through In-App Messaging webinar to learn more about:
- Top countries for online revenue conversion
- Achieving ecommerce success in emerging markets
- Types of unpaid users and who is most apt to convert
- Using in-application messaging to convert users online
- Best practices and customer case studies
