The last thing you want as a software vendor is to look at your carts’ conversion rates and see a ghost town. And with online retail becoming increasingly popular and lucrative, we also see the emergence of a class of savvy online shoppers helping to increase the rate of abandoned carts.
Why is abandonment increasing? Take a look at this week’s Ecommerce Eye Candy from KISSMetrics for insight into the problem.
Savvy consumers are on the lookout for the best product at the most reasonable price accompanied by the most superior service. They know what they want and they know someone somewhere is going to provide it at a reasonable price with excellent service.
Click on the image below for the full infographic to see why customers are fleeing your site and what you can do to get them reconsider.
Why do you think shoppers are leaving your carts and how do you entice them to return? Let us know in the comment section.
