According to today’s infographic from Workstar, customers voices are getting louder. On average, a customer tells eight people about a good customer experience. But customers also talk about negative experiences in...
If your company is shifting to a subscription billing model, your team is focused on moving from a transaction-centered mindset to one centered on forging and nurturing long-term customer relationships. It would be...
Just as the age of customer experience has arrived for B2C sales, so too must B2B marketers be concerned with understanding and delighting their customers. An important method for doing this...
Happy Leap Day! Leap Day was created to keep up with Earth’s revolution around the sun. It takes 365.24219 days for our planet to complete its orbit, leaving us with some spare change that...
You use your marketing dollars to promote the benefits of your product. But are simple value statements really enough for today’s skeptical consumer? They want proof that what you say...
Today’s high-tech consumers demand efficient customer service. And nothing infuriates them more than an aggravating customer self-service experience. Leveraged correctly, robust customer self-service provides a quick, seamless experience across all channels...
A brief note — while RJ Metrics chose to label the KPIs discussed here as SaaS related, we regard SaaS as a delivery model, not a business model. Since these KPIs measure revenue...
Do you base your business decisions on real data or numerous other factors? Rush to keep up with the market? Gut feeling? Because the boss said so?
It’s easy to make...
Every business strives to ensure strong customer loyalty. It is, after all, your customers who purchase your products or services. Good ongoing customer relationships are crucial to your business’ sustainability....
Timely access to accurate user data is essential to your business. You must have access to customer details, billing, renewal dates and user account information, and this information must be...