This infographic from Invesp, the makers of conversion optimization software, proves just how important it is to provide your customers with great service.
Great Customer Experience
Forrester Research defines a great customer experience in terms of three objectives. The first is making sure your customers’ needs are met. The second objective of the customer experience is to make any interaction with your company as easy as possible, and the third objective is to make it enjoyable.
Recently, we showed how to meet certain aspects of the first objective of the customer experience. By measuring customer wait times, you can find out if your customers are receiving a top-notch customer service experience.
This Invesp infographic dovetails nicely with these ideas and explains why it is important to focus on customer service KPIs and spells out the impact those KPIs have on your incoming and recurring revenue. Customers require lots of help. Your ability to provide the necessary support in an efficient manner makes or breaks many a customer relationship. While positive customer experiences create valuable and loyal customers, negative experiences create barriers and make your customers seek out your competition.
Infographic by- Invesp
