Ecommerce Eye Candy — Ingredients for Successful Email Marketing [Infographic]

You might be wondering: What do hamburgers and email marketing have in common? Well, they both have recipes for making them better, and each thing consists of different parts. This infographic comes from Mailify, a provider of email marketing software, and is presented as a recipe — replete with images of a chef, his tools and a multilayered hamburger.

According to a recent article from VentureBeat, the odds are that your business isn’t fully tapping into the revenue potential of email marketing. While our post, Three Ways to Ensure Email Marketing Success, educates you on concepts like tying data to dynamic content, render testing and deliverability, the following infographic helps you understand the structure of an effective email.

If your revenue depends on email marketing success, and it should, review these 10 items and make a checklist for your email marketing team. Then, use this recipe to cook up an email that converts, making sure your team has all these elements in place for their campaigns.

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