Assessing the performance of your email marketing strategy can be daunting at first. There are many metrics you can look at: bounce rate, open rate, click-through rate, unsubscribe rate, reactivity...
In this blog post, we’re going to discuss recent trends and best practices for designing effective marketing emails. As we go, we’ll see a variety of challenges in delivering an...
Being a successful email marketer requires creative and technical knowledge. If you don’t have a healthy mix of both, your email marketing program will suffer. One of the most important...
Gone are the days when companies could fixate only on transactions and conversion rates, and neglect other customer touchpoints.
Today, customers easily compare your pricing with your competitors, share positive...
Email marketing has consistently proven itself as one of the most valuable online channels for reaching your end users.
It is surprising then studies also finds that companies are relegating a smaller...
One of the great aspects of email marketing is that it presents infinite opportunities for optimization. Subject lines, pre-headers, formatting, and even button color can all be tested to improve...
Twinkling lights, jauntily wrapped gifts, huge family meals that leave you needing a nap – all in all, the holiday season is pretty darn magical. It’s also pretty darn lucrative...
Here at cleverbridge, we understand that expanding your subscription business globally has great appeal, and that doing so is more complicated than it appears on the surface. One the one hand, the...
Affiliate marketing is one of the best channels for acquiring new customers and generating revenue. So how do you make sure that your affiliates have what they need to succeed?...
No one wants to see subscribers churning away. Ideally, a customer signs up and is in it for life, regularly renewing and purchasing upgrades and add-ons.
But no matter how heavily...