Summer is ending and change is in the air, but Building Keystones continues to empower companies and individuals with our September Blogger’s Digest, where we offer valuable insights into ecommerce trends and best practices from the best in the business.
Practical eCommerce – Understanding Basic A/B Testing: Anyone involved in selling digital goods online must use A/B or multi-variate testing. This piece by Practical eCommerce illustrates how testing improves conversion rates, builds a “culture of improvement”, and provides a list of tools that can help you manage your testing.
TechCrunch – Rally Commerce Launches A Cloud-Based, Do-It-Yourself Groupon For Online Retailers: Rally Commerce introduces a SaaS-based group-coupon platform for eRetailers. It attempts to pick up where Groupon left off, with an eye toward online businesses and giving them control of technology and promotions. Useful features include analytic capabilities and white-label technology.
AllFacebook – EA Launches Facebook Marketing Platform: Several weeks ago we wrote about the state of online gaming. Electronic Arts is expanding its reach into social gaming with EA Legend, a facebook marketing platform that provides advertisers “aggregate demographic, psychographic and social data from internal and third-party sources for game titles”.
Forrester Blogs – Google Shakes Up Web Analytics, Again: Google is now offering Google Analytics Premium. Although it comes with a relatively hefty price tag of $150,000 annually, users are provided more processing power, support from an account manager, and service level guarantees.
Mashable – 9 Essential Resources for User Interface Designers: Mashable did a great job finding sites to inspire designers in a variety of ways. This list contains everything from MephoBox which provides visual inspiration to Boxes and Arrows, a journal that offers more technical understandings of UI design.
We hope you enjoy these posts and they stimulate some new ideas for boosting your ecommerce business.
You should follow us on Twitter. Just click here.
