A Funny Thing Happened During the A/B Test
Testing your site content, either via MVTs or simple A/B testing, is a practice that allows your businesses to assess the performance of proposed changes to their site design against each...
Posts tagged with "A/B test"
What It Takes To Convert Global Customers
Global B2C ecommerce sales are projected to hit 2.14 trillion in 2017, and most of those sales come from customers located outside the borders of the United States. If you’re...
7 A/B Tests for Optimizing Email Marketing
One of the great aspects of email marketing is that it presents infinite opportunities for optimization. Subject lines, pre-headers, formatting, and even button color can all be tested to improve...
Ecommerce Eye Candy – Optimizing Your ‘Add-to-Cart" Button [Infographic]
If you’re responsible for the success of your company’s ecommerce one of the main questions you have to ask is, “What exactly convinces a visitor on our site to convert...
Four Ways to Optimize Ecommerce Links
Online merchants require robust ecommerce links, ones that increase conversion rates and make maintenance a breeze. There are several characteristics to these types of powerful and flexible ecommerce links: They are...
Ecommerce Eye Candy – How to Test Your Landing Pages [Infographic]
Designing web pages that actually convert is vital to your ecommerce venture. Throughout many conversations with conversion optimization experts, the one principle that emerges is companies interested in ensuring an...
June Ecommerce Digest
This past month we discussed topics like email marketing subject lines, the impact of international fraud on your online store, and go-to-market strategies for Asian ecommerce. The June Ecommerce Digest...
May Ecommerce Digest
If you sell software online, you’ve come to the right place. We’ve been keeping our eyes open for relevant ecommerce information for ecommerce professionals. Take the time to read these...
September Blogger’s Digest
Summer is ending and change is in the air, but Building Keystones continues to empower companies and individuals with our September Blogger’s Digest, where we offer valuable insights into ecommerce...
