Ecommerce Eye Candy – How to Write a Great Value Proposition [Infographic]
The first rule of business is to make people’s lives easier. Yes, it’s a cliché, but clichés are usually true. We all bring value to our customers, and that value...
The first rule of business is to make people’s lives easier. Yes, it’s a cliché, but clichés are usually true. We all bring value to our customers, and that value...
In the last quarter of 2014, Wingify and Visual Website Optimizer, who make conversion and revenue optimization products, conducted a survey to find out what makes online shoppers tick. The results of...
Happy New Year! We are excited for another year of giving independent software vendors the knowledge to succeed in ecommerce, and helping them understand how to address challenges involved in taking their...
A review is a powerful action with the ability to affect your present and future. The importance of a review lies in its impact on memory and learning. The more you review the better you understand...
In the digital world, it's important to determine not just total CLTV for each customer, but to do so for each customer segment like organic search sessions, PPC, email and social.
If you could survey your site visitors and find out why some leave without completing the order process, wouldn’t you want to? The process for doing so would be complex. The database would...
A practical way of evaluating what changes you need to make in your online stores is through investigating the patterns of behavior of your visitors and buyers. The main thing...
Successful software companies understand the importance of November and December e-commerce to their bottom line, and plan accordingly. This infographic from Offerpop is based on their research report called Top Holiday Marketing Trends...
Last week, we wrote about the need for software manufacturers and retailers to give paying customers practical information on their confirmation pages in order to reduce contact rates. However, no...
Email marketing compliance is really just a matter of putting yourself in your email recipient’s shoes and using common sense. That which you don’t like, don’t do to others. The Federal Trade Commission...
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