Remove the Blindfold With Advanced Analytics
Imagine an owner of a traditional shop. He has his displays arranged perfectly. His shop is stocked and ready to sell. But just as the doors are opening, he dons...
Posts tagged with "Google Analytics"
May Ecommerce Digest
Many exciting thing happened this month in the digital ecommerce world. First, Adobe users were shocked to learn that Creative Suite 6 was the last version of Adobe’s perpetual licenses. Then...
Ecommerce Eye Candy – Google Checkout in Real Life [Video]
This video from the Google Analytics YouTube channel is a hilarious satire on the difficulties many customers encounter on their way through an online checkout...
This video from the Google Analytics YouTube channel is a hilarious satire on the difficulties many customers encounter on their way through an online checkout process. Ideally, your checkout process should...
Web Analytics: Focus on Climate, Not Weather (But Carry an Umbrella)
We are pleased to have Melinda Byerley as a guest blogger for Building Keystones. Melinda is an e-commerce marketing and general management veteran, having held roles at eBay, PayPal, Check Point...
November Blogger’s Digest
The online shopping extravaganza that occurred on Cyber Monday reconfirms e-commerce as a lucrative, growing field. Since Building Keystones is passionate about empowering people to succeed in this ever growing...
August Blogger’s Digest
In the coming weeks, Building Keystones will focus on the state of online video gaming, optimizing pay-per-click campaigns, and providing tips for getting the most...
In the coming weeks, Building Keystones will focus on the state of online video gaming, optimizing pay-per-click campaigns, and providing tips for getting the most out of your business intelligence....
Using Analytics to Increase Revenue
Many companies look to macro traffic volume as an indicator of the overall success of their website. However, smart companies are realizing that more traffic doesn’t necessarily mean more revenue,...
