This week’s Ecommerce Eye Candy comes to us from V.i. Labs, who helps companies generate new revenue from users of unlicensed software. A 2013 report from IDC estimates that at least...
This week’s post comes from Michael Goff the Marketing Director for V.i. Labs. V.i. Labs helps software companies recover revenue from people who use their software with an unpaid license. Infringing...
Help! What Do I Do With My Customer Data? Data management is one of the keys to successful ecommerce. Companies like Google, Facebook, Amazon and Netflix all use data management to...
There are several key metrics that the ecommerce manager of an online checkout process and shopping cart must pay attention to. These key performance indicators (KPIs) help you understand which...
Responsive design isn't necessarily right for every site and trade-offs must be considered.
Companies selling digital products online must step-up their game by optimizing multi-channel marketing efforts, checkout processes, shopping carts and customer support.
In order to plan strategically you need to decide between two questions: “Do I want to be paid the same amount for my product in foreign currencies?” or, “Am I looking to price my product according to what the market will bear?” With the former strategy, you know exactly how much you will earn in your home currency for each sale. With the latter, your product will either be priced higher or lower than your domestic price.
You can use these numbers to benchmark pages on your site, but remember that bounce rates will vary depending on the traffic source, so remember to keep an eye on your traffic profiles as well.
You’ve just spent the past year implementing a new ecommerce platform. You flip the switch and revenue is down twenty percent. You realize you are facing your worst nightmare. How...
The ideal focus of web analytics is long term trending and evaluation of business strategy effectiveness (climate), with a splash of daily color (weather) to provide insight into smaller scale movements.
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