Five Elements of SMART Performance Reviews
Without a regular review of performance metrics, whether monthly or quarterly, your company will be at a disadvantage in the marketplace.
The Results Are Here!
Walter Andrew Shewhart, the father of statistical quality control, is famous for developing the concept behind what is known as the Plan-Do-Check-Act (PDCA) cycle. Essentially, after planning and implementing any...
Business Intelligence: A Roadmap to Better Decisions
Business intelligence (BI) is a system of goals, processes, and software applications that lead to better business decisions. Growing your business requires the development of a BI system that helps you...
Dealing With Summer Sales Slow Down
As the weather warms up after a long winter, consumers are logging off their computers and taking off to beach vacations, backyard barbecues and hiking excursions. But your business can’t...
MVTs: Are You Testing Cart Changes Correctly?
Proper MVT testing is critical to reaching valid conclusions. Running tests incorrectly or with unreliable results leads to incorrect conclusions.
Using Analytics to Increase Revenue
Create a methodology to analyze your site's traffic and conversion rates. By focusing on the the highest traffic sources, you can optimize conversion rates and increase your revenue. Not all traffic is equal!
Conversion Rates: A False Sense of Security?
Conversion rates are important, but not when compared to other companies, rather against your own historical conversion rates.
